THE SCIENCE BEHIND SIGNAGE MARKETING
Discover the science behind effective signage marketing with Infosigns. Learn how to create impactful signage that drives results for your business.
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You cannot reach your desired destination, walk into your favorite café, or even go to any retail shop without seeing a digital signboard.
Signage is an interactive screen to create a memorable impression for the customers. Many industries choose digital signboards over traditional boards to engage customers and improve their brand image. It uses technologies like LED, LCD, and projection to showcase content, images, play videos, directions, menus, or any information in a captivating manner.
Be it a simple title or a massive screen, signboards come in different shapes and sizes to create brand recognition with the public.
According to Statista, in the year 2016, the digital signage market was valued at 19.61 billion U.S. dollars, now in 2023 it is estimated to reach over 32.84 billion.
It can be a workspace, hospital, grocery store, or any public space visitors or customers must feel comfortable. Since customers cannot consume too much information at once and give them a negative perception of your brand. Adding signage can provide clear communication and interaction with people.
For example: If it is a company you can add both internal and external signages like 2D/3D lettering for the brand name, parking, restrooms, main office, lobby, meeting room, or any safety hazard signs (like COVID precautions)
According to a 2012 FedEx survey, 76% of the people visited a store that they have never been to before based on the strength of signage.
Creating the signage with vivid graphics, illuminated lettering, and eye-catching designs can grab potential customers and improves your brand vision.
Signboards are one of the best and affordable outdoor marketing to boost your sales and engagement when compared to other marketing mediums. You only need to invest once for manufacturing and installment, there is no need to spend on maintanance or any other cost. It will promote your company for 24/7.
At Infosigns, we offer the our LED signboards consume 50-90% less power and also lasts 5X longer when compared to traditional lighting.
On an average electronic signs can increase 30% of purchase amount
An effective signage can reach the right audience and also improves brand visiblity. Imagine you own a shoe store and you are running some offer. Instead if writing it manually on the board, an signboard to ensure every person can see your LED display, regardless at any time of the day.
LED signs is the one-time investment and yeilds the best return of investment for your business.
Need any support to create signage for your business? Contact Infosigns today.
Discover the science behind effective signage marketing with Infosigns. Learn how to create impactful signage that drives results for your business.
Discover how digital signage can enhance your brand presence and captivate your audience. Learn more about the benefits of digital signage in this guide.